Free Ebook Designing Type, by Karen Cheng
A new experience can be gotten by reading a publication Designing Type, By Karen Cheng Also that is this Designing Type, By Karen Cheng or various other book collections. We offer this publication considering that you can discover a lot more points to encourage your skill as well as understanding that will make you better in your life. It will certainly be additionally useful for the people around you. We advise this soft documents of guide right here. To understand how to obtain this publication Designing Type, By Karen Cheng, read more here.
Designing Type, by Karen Cheng
Free Ebook Designing Type, by Karen Cheng
Designing Type, By Karen Cheng. A task could obligate you to constantly enrich the understanding as well as experience. When you have no enough time to enhance it straight, you could obtain the encounter and also knowledge from reading guide. As everyone recognizes, book Designing Type, By Karen Cheng is very popular as the window to open up the world. It means that reviewing publication Designing Type, By Karen Cheng will certainly give you a brand-new way to find every little thing that you need. As the book that we will certainly provide below, Designing Type, By Karen Cheng
Well, publication Designing Type, By Karen Cheng will certainly make you closer to what you want. This Designing Type, By Karen Cheng will certainly be constantly buddy whenever. You could not forcedly to constantly complete over reading a publication in short time. It will be simply when you have spare time as well as spending few time to make you feel enjoyment with what you read. So, you could obtain the definition of the notification from each sentence in guide.
Do you know why you need to read this site and also just what the relationship to checking out publication Designing Type, By Karen Cheng In this modern period, there are several means to obtain the publication as well as they will be a lot easier to do. Among them is by obtaining the publication Designing Type, By Karen Cheng by online as exactly what we inform in the link download. The e-book Designing Type, By Karen Cheng can be a selection since it is so correct to your necessity now. To obtain guide on the internet is quite easy by only downloading them. With this chance, you could check out the e-book wherever and whenever you are. When taking a train, hesitating for listing, and awaiting somebody or various other, you can read this on-line publication Designing Type, By Karen Cheng as a great pal once again.
Yeah, checking out a book Designing Type, By Karen Cheng could include your pals checklists. This is one of the formulas for you to be effective. As known, success does not suggest that you have great points. Comprehending and knowing greater than other will certainly give each success. Close to, the notification as well as perception of this Designing Type, By Karen Cheng can be taken and also picked to act.
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.
The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.
As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
- Sales Rank: #141546 in Books
- Brand: Yale University Press
- Published on: 2006-04-03
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 8.50" w x .75" l, 2.60 pounds
- Binding: Paperback
- 224 pages
About the Author
Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.
Most helpful customer reviews
41 of 41 people found the following review helpful.
Did you learn this in design school?
By Linda A. Goin
Ok, you slugged it through design school where you learned about typefaces like serif, sans serif, ornamental...the works. While you now know the difference between Bauhaus and Arial, you still don't know how to design a typeface. Designing Type can rescue you, especially if you need to design a typeface in a hurry for a client who demands something to go with his product line...
Author Karen Cheng, associate professor at the University of Washington's Visual Communication Design Program in Seattle, teaches type design and typography. The lessons that she includes in her book are so simple that you can understand the type designer's process almost overnight. Cheng states, "There is no single, `correct' process for creating a typeface. The methodologies of individual designers are as unique and varied as the designs themselves."
From this starting point, Cheng proceeds to explain how a typeface is developed, and then provides examples and diagrams that demonstrate visual principles, type construction, and optical illusions that affect typeface uniformity. She creates a step-by-step process through letters, numbers, and punctuation and accents, all developed through a variety of methods from sketching to vector graphics.
While Cheng does include history of type and foundries in her narratives, the emphasis is on type development. The only problem that you might face is that Cheng focuses only on serif and sans serif faces, and these choices are generic. However, after reading the book, I discovered that her lessons applied to all serifs and sans serif typefaces and families, and that it was just another step of imagination - buoyed by a new understanding of type - to begin to create ornamental type.
For the price, this book is worth its weight in gold for anyone who wants to learn more about how type works as a stand-alone design or as a design element within a larger format. Highly recommended for students and for the working designer.
22 of 22 people found the following review helpful.
A Classic Text on Type Design
By Ricky B
Absolutely a must have for aspiring and junior typeface or logo designers. However, the book is not an easy read; it should be read cover to cover with patience before being used as a workbook reference. Its text requires a sound prior knowledge of typography and related technologies. And it must be read in tandem with close observation of the numerous illustrations and diagrams to be fully understood and appreciated. The information shared by the author is not available elsewhere unless one attends graduate school in type design or apprentices to a type designer. I had completed my first roman & small cap font before I acquired this book and hadn't started my companion italic yet. And though the author doesn't cover italic type design her thoroughness in her analytical and comparative approach is such that I have the book open like a workbook for every italic character and am redrawing some of my romans. I've been teaching graphic design for 30 years and though so much has changed the fundamental and essential have not though they have evolved. This book will become a classic for serious professionals because of the level of insight that it gives into the essentials of type design.
5 of 5 people found the following review helpful.
Visual construction of letters...
By Jasen Kavel
This book is indispensible for anyone who designs type. Clear illustrations show the visual construction of letters. For instance, on pages 100-101, an outline of the letter "v" placed directly over a shaded "y" in nine serif typeface examples make it clear that the "y" is not just a "v" with a descending tail. Is the sans serif "u" just an upside-down "n"? Pages 146-147 show with several examples that it's not quite that simple. Many visual details on every letter (including numbers and diacritical marks etc...) will help fine tune your type designs no matter your level of expertise. An extremely useful section is the simplified guidelines on designing sidebearings of letters. You will not regret adding this book to your typographic library.
Designing Type, by Karen Cheng PDF
Designing Type, by Karen Cheng EPub
Designing Type, by Karen Cheng Doc
Designing Type, by Karen Cheng iBooks
Designing Type, by Karen Cheng rtf
Designing Type, by Karen Cheng Mobipocket
Designing Type, by Karen Cheng Kindle
Tidak ada komentar:
Posting Komentar